As the term “promotional product” indicates, these products are used to promote or advertise something. Promotional products are the advertising media mostly used before the conclusion of a deal.
An advertising gift is also a type of promotional product. Advertising gifts are usually given as rewards or expressions of gratitude after the conclusion of a deal, i.e. they are intended for existing customers or personnel.
Inevitably, promotional products are the advertising medium with the lowest coverage waste; even so, promotional product campaigns could in many cases be organized more effectively.

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