Promotional products are a method of communication; after all, an exchange of information between sender and recipient also takes place in such cases. These products make use of certain symbols, including both written and spoken language, gesture and facial expression as well as color and of course the promotional product itself. In the worst case, these symbols could be interpreted and understood by the recipient to mean something completely different from what the sender intended.

Consider whether you want to use your promotional product to communicate on a rational or rather on an emotional level.

For example:

Rational message: If you give your customers ballpoint pens with your company address, this is a rational message to your customers.

Emotional message: If you give your staff track suits in your corporate design, you are addressing them emotionally with the message: “You belong to us”.